CHANEL Supermarché

Posted on
in Art & Design, Features

CHANEL Supermarché

Posted on
in Art & Design, Features

In a nod to New York fashion week, I thought I’d recap on one of my favourite runway shows from Paris Fashion week in March 2014, the CHANEL Supermarché.

For the fall/winter 2014 show, Karl Lagerfeld and his team exceeded everyone’s expectation when they turned the Grand Palais into a giant supermarket filled with stocks, including Chanel-branded eggs, loaf of breads, coffee, detergent, and posters that promoted specials on coconuts.

In addition to essential stuffs, there was also a hardware section that had Chanel-branded spades, hammers, and even a giant Chanel ham.

The show was meant to demonstrate that luxury can be found anywhere, and that high fashion need not be confined to certain areas of life.

“Luxury should not be something like this, confined to a limited thing, that if you are lucky enough that you can buy those things, buy them, but don’t wear them to show people how rich you are,” said Mr Lagerfeld.