Waste Not, Want Not

Posted on
in Art & Design

Flour

Oranges

Beef

Rice

Watermelon

Bread

Pineapple

Strawberry Dessert

Cherries

Waste Not, Want Not

Posted on
in Art & Design
In a sickening twist of irony, key problems facing the modern world include at once food shortage, over eating, and food wastage. Over 1 billion people don’t get enough food to live a healthy, sustainable life, over 1/3 of American adults are obese, and over 1/3 of the total food produced in the world is wasted (consumers in rich countries waste as much food as sub-Saharan Africa produces). It is this shocking statistic on food wastage that is the subject of Austrian photographer Klaus Pichler’s series, ‘One Third’.

At first glimpse the food images in One Third look lavish, decandent and almost like a scene from The Cook The Theif His Wife and Her Lover or one of Heston’s Medieval Feasts. However, it doesn’t take  long to realise that the food is rotting, putrid, moldy, inedible.. and like something we are all sadly and guiltily familiar with fetching from the backs of our fridges to screw our noses up at and promptly throw away.

Klaus’ work explores the connection between individual food wastage and the global scale of food production, highlighting the amount of effort and energy that goes into producing something that is discarded. Each image marks the place of production, time of harvest, cultivation method, transportation distance and means, energy and water goes required in production, the price of the products, and the entire carbon footprint.

“If you look at the photos, you get provoked,” Pichler says. “Then you begin to think about your own consumer behavior.”

The result is a beautiful, haunting, morbid, and sobering slap in the face – one that hopefully brings more awareness to the issue of over-consumption and waste.

Cherries
Place of production: Santiago de Chile, Chile
Cultivation method: Outdoor plantation
Time of harvest: November to December
Transporting distance: 12.500 km (linear distance)
Means of transportation: Aircraft, truck
Carbon footprint (total) per kg: 13,49 kg
Water requirement (total) per kg: 1166 l
Price: 3,90 € / kg

Strawberry dessert
Place of production: Bielefeld, Germany
Cultivation method: Factory production
Time of harvest: All- season
Transporting distance: 940 km
Means of transportation: Truck
Carbon footprint (total) per kg: 8,15 kg
Water requirement (total) per kg: unknown
Price: 24,14 € / kg

Pineapple
Place of production: Guayaquil, Ecuador
Cultivation method: Outdoor plantation
Time of harvest: All- season
Transporting distance: 10.666 km (linear distance)
Means of transportation: Aircraft, truck
Carbon footprint (total) per kg: 11,94 kg
Water requirement (total) per kg: 360 l
Price: 2,10 € / kg

Bread
Place of production: Vienna, Austria
Production method: Factory production
Time of production: All- season
Transporting distance: around 120 km (cereals)
Means of transportation: Truck
Carbon footprint (total) per kg: 0,79 kg
Water requirement (total) per kg: 1608 l
Price: 3,55 € / kg

Watermelon
Place of production: Pilar de la Horadada, Alicante, Spain
Cultivation method: Outdoor plantantion
Time of harvest: June – August
Transporting distance: 2.442 km
Means of transportation: Truck
Carbon footprint (total) per kg: 0,54 kg
Water requirement (total) per kg: 1490 l
Price: 0,99 € / kg

Rice
Place of production: Okinawa, Japan
Cultivation method: Outdoor plantation
Time of harvest: All- season
Transporting distance: 9.300 km
Means of transportation: Ship,Truck
Carbon footprint (total) per kg: 0,92 kg
Water requirement (total) per kg: 1675 l
Price: 2,49 € / kg

Beef
Place of production: Fladnitz an der Teichalm, Austria
Production method: Animal Farm
Time of production: All season
Transporting distance: 124 km
Means of transportation: Truck
Carbon footprint (total) per kg: 13,33 kg
Water requirement (total) per kg: 5640 l
Price: 15,99 € / kg

Oranges
Place of production: Citrusdal, Westkap, South Africa
Cultivation method: Outdoor plantation
Time of harvest: All- season
Transporting distance: 15.446 km
Means of transportation: Ship, truck
Carbon footprint (total) per kg: 0,86 kg
Water requirement (total) per kg: 563 l
Price: 1,32 € / kg

Flour
Place of production: Chelyabinsk, Ural, Russia
Cultivation method: Factory production
Time of harvest: All- season
Transporting distance: 3.873 km
Means of transportation: Truck
Carbon footprint (total) per kg: 1,30 kg
Water requirement (total) per kg: 1854 l
Price: 0,99 € / kg

See more of Klaus’ food images and read all about the project here.