French Supermarket introduces ‘ugly’ fruit and vegetable aisle to combat food waste

Posted on
in Features

Campaign by Intermarché

French Supermarket introduces ‘ugly’ fruit and vegetable aisle to combat food waste

Posted on
in Features

Finally .. French Supermarket Intermarché introduces an ‘ugly’ fruit and vegetable aisle to combat food waste.

The campaign ‘les fruits et légumes moches’ (Inglorious fruits and vegetables) sells the curvy characters with bumps, boils and blemishes for 30% less than their faultless family members.

Love your curves, ya’ll!