Rare Medium is one of most beautifully put together journals I’ve come across in a long time. In a an oversaturated market, this informative and inspirational publication is a breath of fresh air. The journal aims to bridge the gap between farm and kitchen by providing readers with information and inspiration on the red meat industry in Australian beef, lamb and goat farming, butchery and recipes.
The art direction and feel of the magazine is in the same realm as Kinfolk, Lucky Peach, Gather Journal and The Gourmand. But the special thing about this publication is it is educational and informative aswell as entertaining.
It is jammed with facts, figures, trends and infomation about the meat industry in Australia. It offers tips and tricks for breaking down your own beasts, accompanied with step-by-step photographs, recipes, references material and feature articles, all paired with beautiful illustrations and innovative images.
An essential piece of reading material for everyone and anyone who enjoys red meat, art & design.